About Us

Our Vision

At ABC, our vision is to inspire joy and connection through the timeless beauty of flowers. Situated in the heart of Singapore, we strive to elevate every occasion with exquisite arrangements crafted from the freshest blooms. Our commitment to sustainability and exceptional service empowers us to delight our clients, ensuring that each bouquet tells a unique story and creates lasting memories. We envision a world where every flower speaks a language of love and celebration, making life’s moments extraordinary.

Our Leadership Team

At the heart of our floral artistry is a dedicated leadership team, each member bringing a unique blend of creativity, experience, and passion for excellence. Our visionary leaders guide our commitment to crafting breathtaking floral arrangements and unforgettable experiences, ensuring that every bloom reflects our values of quality, sustainability, and innovation. With a diverse background in the floral industry and beyond, our team is poised to elevate your floral experience to new heights.

Jane Tan

CMO

Meet our Chief Marketing Officer, a National University of Singapore graduate with over ten years in marketing, especially in fast-moving consumer goods. Her strategic vision and commitment to excellence have enhanced ABC Florist’s brand presence. Through innovative campaigns and a customer-focused approach, she has increased engagement and sales, establishing us as an industry leader. A true visionary, she motivates her team to push creative boundaries, ensuring our messaging connects with customers. We are proud to have her leading our mission in a competitive landscape.

Jill Low

CEO

Meet our CEO, a dynamic leader with over 15 years in the florist industry. As the founder of ABC Florist and holding a Bachelor of Business Administration from NTU, she drives our vision with her entrepreneurial spirit. Her expertise in market trends and customer preferences shapes our products and enhances satisfaction. Passionate about innovation and excellence, she inspires our team to deliver exceptional quality and service. Her strategic insights and commitment to sustainability establish ABC Florist as a trusted name in the industry, making us proud to have her leading us in a competitive landscape.

Jane Tan

CFO

Meet our Chief Financial Officer, a National University of Singapore graduate with over ten years in marketing, especially in fast-moving consumer goods. Her strategic vision and commitment to excellence have enhanced ABC Florist’s brand presence. Through innovative campaigns and a customer-focused approach, she has increased engagement and sales, establishing us as an industry leader. A true visionary, she motivates her team to push creative boundaries, ensuring our messaging connects with customers. We are proud to have her leading our mission in a competitive landscape.

Our People at Play

Our team is a dynamic blend of creative talent and dedicated professionals who embody the spirit of hard work and fun. During the week, they immerse themselves in the art of web design, delivering exceptional solutions that elevate our clients’ brands. Their passion for innovation and attention to detail ensure that every project is approached with the utmost professionalism. However, it’s on the weekends that their camaraderie truly shines. Engaging in team-building activities and enjoying well-deserved leisure time, our staff cultivates strong relationships that foster collaboration and inspire creativity. This balance of dedication and enjoyment not only fuels our team’s creativity but also translates into outstanding results for our clients. We are proud of our team’s ability to excel in their craft while maintaining a vibrant workplace culture that ultimately drives our success.

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